Another one of those resources I found through twitter! I've been receiving occasional emails from Psychotactics for a while- and only today did I realize there are a lot of archived articles on the site! And, there are even videos online and a podcast available.
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Here's the introduction from the article:
You’re probably moaning about how you can’t increase prices.
The Yes-Yes is a systematic way to makes prices work for you. We’ve tested …this Yes-Yes Factor across products and services for the past 6 years. It doesn’t matter what the price (and we’ve tested products/services from $50-$10,000): It just works.
Now watch the video :)
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Here's the article and original source page:
Link: Psychotactics: How to Increase Your Prices: Yes-Yes Factor
Text Link (copy and paste) http://www.psychotactics.com/blog/how-to-increase-your-prices-yes-yes-factor/
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Watch Pricing: How the Yes-Yes Factor Helps Increase Prices in Educational & How-To | View More Free Videos Online at Veoh.com
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:-( I'm sorry it's not iPhone friendly.
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